Texas Construction Video Strategy | Custom Proposal from Mosaic Media Films

The Challenge & The Opportunity

Your work is premium. Your video should be too.

You build custom homes that belong in a magazine, and you have the photography to prove it. The video has not caught up. The PBS spot was filmed without a plan, so a 15 second ad is carrying a product that deserves a real story.

Aging in Place and Style is brand new to Austin, and most homeowners still do not know what it is or why it matters. When an architect puts you in front of a homeowner next to two other builders, you are photos and text on a page. And with you and Royce running marketing for a small team, anything that takes coordination gets pushed behind the active builds.

You also have a real date on this. The new work needs to be live before the holidays, when adult children are sitting in their parents' homes wondering what happens next.

One shoot. A full library of videos.

Plan before we filmWe map the story, the interview questions, and the shot list with you over a few planning meetings, so nothing gets decided on shoot day.
Two stories, told rightTexas Construction and Aging in Place and Style each get their own film, built to match the quality of your photography and print work.
Content you use everywhereYour new website, social posts and ads, magazine QR codes, postcards, and the architect introduction all pull from the same shoot.

Video Strategy & Proposal

What we're creating for you.

Three sets of video, all planned together and filmed at two to three of your completed properties, so every piece shares the same story and the same look.

Brand Stories

Two brand films built from documentary style interviews, cinematic visuals, and animation. One on the core business of Texas Construction custom homes, and one on Aging in Place and Style.

Deliverable versions

Two 2-3 minFour 30-45 sec

Where you'll use it

WebsiteSocial / AdsPostcardsPrint Ads

Aging in Place Series

Six short educational videos built for the Aging in Place and Style business. FAQ style, with you and Royce answering the questions homeowners actually ask, supported by visuals, animation, and on screen graphics.

Deliverable versions

Six 45-90 sec

Where you'll use it

WebsiteSocialSales

Build Process Series

A set of educational videos breaking your custom build into clear phases, so existing customers understand what goes into the home they are waiting on. Built from project footage, historical images, stock, and motion graphics.

Deliverable versions

1-2 min each

Where you'll use it

WebsiteSocialEmail

Video Strategy & Proposal

Creative & visual approach

Narration

Documentary interviews

No script and no teleprompter. We prompt you with questions we build together in planning, and you answer in your own words so it sounds like a real conversation.

For the FAQ videos, you and Royce speak straight to camera and take one question at a time.

Visuals

Finished homes, shot like your photography

We film at two to three of your completed properties and capture interiors, exteriors, and detail work.

Warm natural light, slow deliberate camera moves, and drone where the property earns it. Video that sits next to your magazine photos and looks like it belongs.

Graphics

Graphics & animation

We overlay real footage with animation to show accessible design in action, like a lowered island, a wider doorway, or a home elevator. Plus educational graphics like checklists and callouts.

Clean title cards and name plates for Mary and Royce.

Sample Videos

Watch the styles we're proposing for Texas Construction.

Each of these maps to a piece of your project, so you can see exactly what we mean before we storyboard a single frame. Click any video to watch.

Eppright HomesLuxury custom home brand story, the cinematic anchor piece we're proposing for Texas Construction.

Champion HomesA builder brand story that carries the craft and the build process, the tone for your second film.

Rivendale HomesDirect to camera education with animation on screen, the exact format for your Aging in Place FAQ videos.

Silver Reef ConstructionA builder film carrying craftsmanship and the people behind the work, the feel we want on the Texas Construction story.

Your Marketing Playbook

How the videos get used.

Every stage of the buyer journey gets its own content, so a homeowner goes from never hearing your name to asking their architect for you by name.

Discovery · Awareness

Get seen before you are suggested

Run the short cuts as paid and organic posts on Instagram, Facebook, and LinkedIn, aimed at the Austin zip codes your buyers already live in. Add a QR code to the Austin Home ads and the Aging in Place postcards so a print reader is one scan away from the film. By the time an architect says your name, they have already seen you.

Interest · Education

Answer the questions before they ask

Put the brand films at the top of the new website, one on the Texas Construction page and one on the Aging in Place and Style page. The FAQ videos sit right below them, so an adult child researching options for their parents gets real answers from Royce instead of a paragraph of text.

Purchase · Decision

Win the room you are not in

When an architect presents three builders, send the brand story ahead of the meeting so the homeowner meets you and Royce first. Follow with the process videos so they know how you run a job and how you keep them informed. The video does the trust building before anyone shakes a hand.

6Xmore reach with video compared to text or image content on social with the same spend

80%higher conversion rates on landing pages where visitors watch a brand video

72%of buyers say a customer success story was the final factor that pushed them to act

Full Project

From yes to final edit.

Average project timeline is 6 to 8 weeks from approval to delivery. Approving the week of September 21st puts final files in your hands in November, with room to get everything live before the holidays.

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Approval

We align on scope, iron out final details, and lock in your kickoff call.

Week of Sept 21st

Planning

We develop your creative strategy, story structure, and shot list before a single camera is packed.

Week of Oct 5th

Filming

We show up with professional gear and handle every detail on set. Our crew captures every cinematic moment with intention and efficiency.

Week of Oct 12th

Editing

We cut, color, and craft your footage into a polished story, with 2 revision rounds until every frame feels right.

Week of Nov 2nd

Video Strategy & Proposal

Pricing & deliverables

Planning, filming, editing, animation, and revisions are all included. No line item surprises.

All-Inclusive Full Project Planning Included Filming Included Editing Included Animation Included Revisions Included

Brand Stories

Two 2 to 3 minute brand films, one for Texas Construction and one for Aging in Place and Style, with social cuts pulled from the same footage.

ONE: 2-3 min video, Texas Construction
ONE: 2-3 min video, Aging in Place
FOUR: 30-45 sec socials (TX + Aging)

~~$20k~~$16k

Total video cost

Educational Series

Six videos, 45 to 90 seconds each, with Royce and Mary answering the questions homeowners ask most, using visuals from the brand story shoot.

SIX: 45-90 sec videos

$9k

Total video cost, $1.5k each

Build Process Series

A set of short videos breaking your custom build into clear phases, built from project footage, historical images, stock, and motion graphics. Priced by how many you want.

1-2 MIN: educational videos, quantity to be set together

$1.5-2.5k

Per video, based on quantity

Download the full proposal

Customer Testimonial

“

We saw a 72% increase in people joining our interest list in the six months after that video launched.

AlexTri Pointe Homes

Watch the testimonialA national home builder on what the video did for buyer demand.

A Little About Us

A dedicated team, not a freelancer.

You are not working with a single person. My producer has been with me for over five years and my editing team for over seven. We have been in Austin 14 years, and every project runs through our client portal so you can see every milestone and task in real time, from kickoff to wrap.

200+Five-star Google reviews

1,000+Productions completed

14Years in Austin

5.0Google rating, #1 in Austin

Mosaic brought our new company story to life better than we ever expected, filming, editing, animating and producing 5 videos simultaneously on a very tight deadline. Even at the last minute, the night before launch, they accommodated final changes overnight.

Jill DenneyCreative Director, Silicon Labs

Mark and the Mosaic Team knew EXACTLY what to do from the start from our first phone call. It was great to work with someone who could lead our vision from start to finish. Their prices are very affordable for the quality of work you get.

Jenna HenaoCMO, Wander Agency

The end result was stellar. I received numerous positive comments from people across our company. Mark and Juliette were not only professional, but went above and beyond multiple times. This video has created a new bar of excellence at our company.

Ryan CampbellVP of Customer Solutions, Liquibase

Ready When You Are

We're reconnecting on your project soon.

Review everything at your own pace and bring any questions to our call. We will finalize scope, make any adjustments, and get everything ironed out so we can lock in your production dates.

Follow up call confirmedDetails are in your email

Email me directly

Email

mark@mosaicmediafilms.com

Cell

512-720-8453

What Happens From Here

Initial call, completedWe talked through your goals, budget, and vision. The proposal has been sent for review.
Follow up call and final approvalWe revisit scope, address any questions, and finalize the project details. A project outline and initial deposit are typically sent shortly after approval.
Production beginsWe schedule your first planning meeting with Juliette, my producer, who works with you on all the creative and logistics. Filming typically begins within 1 to 2 weeks.